By: Pankaj Sakariya

August 4, 2023

What are the Top 6 SEO Trends to Consider in 2023?

Are you planning to opt for SEO service in Australia? If so, then you have indeed made a great decision. By relying on the best SEO trends, you can boost your organic rankings, which helps increase your revenue. 

However, it is essential to note that it is one of the most dynamic areas of digital marketing. Google continuously updates its ranking algorithm to improve users’ search experiences. So, it means that every year, marketers can re-access the SEO trends shaping the search engine landscape. 

To make things easier, we will discuss the major SEO trends to watch out for this year. Let’s get started: 

What are the SEO trends to align with this year?

Below are some of the top SEO trends that you should essentially consider in 2023:

1. SEO Automation

More and more SEO tasks are expected to be automated in 2023. It’s because, this year, digital marketers will continue to use the power of enterprise SEO tools and platforms. Some of the best examples include site auditing and monitoring platforms, keyword research tools, website graders, etc.

• Website Auditing and Monitoring Platforms: These platforms automatically discover changes and technical concerns on websites. Content King and Search Atlas are the two best examples of this.
• Keyword Research Tools: These tools play a crucial role in automating different tasks that previously needed a considerable amount of manual spreadsheet work.
• Website Graders: If you are a less SEO-savvy individual, you can use website graders. By using these, you can detect required optimizations and prioritize accordingly.

The increasing usage of these DIY SEO tools will allow business owners to concentrate more on devising strategies, whereas these tools will take care of the rest.

However, hiring the best SEO service in Australia is always recommended if you want to achieve top-notch outcomes. 

2. AI Content and Content Writing Software

The year 2023 has already shown an increasing reliance on AI content. Its usage is expected to increase more this year. You will also find a rising number of marketing apps on the market that are known for integrating AI and SEO. 

Interestingly, these integrations can save you a lot of time. Over the past years, many content marketers have used some version of these types of AI content generator tools.

But now, the main question in this aspect is, is it safe to use content writing software as per Google’s recent updates?

Although it is not recommended to craft or generate a large amount of content or drafts automatically without human involvement, marketers can use these tools to accelerate their content workflows. 

They can come up with good quality and original content through this. However, to ensure flawless and top-notch content quality, reviewing and adding a human touch manually is recommended.

Below are listed a few valuable applications of using these tools that do not compromise with the people-centeredness or originality of content. Read on before hiring an SEO or PPC agency Sydney. 

• Content Outlines: You can make use of these tools to generate outlines. Outlines offers writers a detailed roadmap for devising valuable content without entirely depending on AI.
• Content Briefs: Many of the content tools you are expected to come across help in generating content briefs. It can help writers get a good understanding of the essential topics, subtopics, and keywords that should be incorporated into their original content.
• Content Ideas: You can rely on tools such as blog topic generators to accelerate the brainstorming process. At times, it can be quite a difficult task to move from a keyword to a helpful content idea. It is where the idea generator can assist you. It can help prevent writer’s block.

3. Helpful and Satisfying Content

Google’s helpful content update is another important algorithm update that will considerably impact the content creation process in 2023. Throughout the years, Google has always given priority to serving top-notch quality content to users. 

But, currently, it is emphasizing “helpful content,”  which means that the users should feel satisfied by the content whenever they tap on it in the SERPs.

As per Google, helpful content means the following:

• Content that is created for humans, but not search engines.
• Content that is crafted by experienced and authoritative creators.
• Content pertinent to the primary topic or subject area of the site.
• Content that suits the target audience.
• Content revealing a depth of knowledge about the topic.

Creating helpful content is not that difficult. If you are having trouble doing this, you can opt for trusted content and social media services Australia. 

There are certain things that you need to do to achieve this:

• The first and most important thing is to focus on quality, not quantity. You may have several targeted keywords on your content calendar in 2023. But, you should avoid producing a high volume of content that is low on expertise and thin on helpfulness. It’s because, in this case, you would not be able to achieve top rankings.
• The second thing you need to do is expand your keyword research. It involves including information beyond just the search volume. Make sure to consider the following:

• How long is the content you are producing?
• What sorts of content are ranking for specific searches?
• What questions does the content answer?
• What other related questions or subtopics does it explore?
• What links are incorporated on the page?
• Who is the creator of the content?
• What is their overall experience?

Effective keyword and content research lets you get insights into these quality indicators. So, ensure you do not get distracted by potential organic traffic alone.

• Always check your search queries in the Search Console to get an idea of what people search for that leads them to your blog posts.

4. The New “E” in E.E.A.T

The popular EAT acronym (Expertise, Authority, Trust) of Google has gotten an extra E which stands for experience. So, it is now called E-EAT. It means that Google will not consider the experience of the author or creator when accessing the quality of content. 

As a part of it, Google will see whether a content creator has first-hand and real-world experience with the discussed topic.

You can schedule a discussion with the best SEO company in Australia to learn more. 

5. Audience-targeted, Not Traffic-Targeted Content

SEO content creation is proliferating and is regarded as one of the key reasons behind this increased focus on experience. But, if a particular website selling financial software is involved in creating blog posts with food recipes, then the Google crawlers will find it suspicious. 

Does this type of content benefit your target audience of financial software customers? Or does it help in ranking your website for specific high-volume keywords? The answer is a clear ‘no’.

So, as a business owner, you should ensure that your content strategy aligns with your target audience to succeed in your SEO endeavors. Always stick with your industry areas and general topics when creating rank-worthy content. 

If you are unsure which topics to explore in your content, use a content planning tool. With the help of this tool, you can find relevant industry topics your target audience is searching for. 

You just need to enter a keyword, and this tool will present a lot of semantically related keywords in front of you. These are the keywords that users are considering typing into the search bar. 

You can even go for an SEO service in Australia for this. 

6. More Focus on the Authority of the Author

The rise of auto-generated content ranking in the SERPs is another critical reason behind Google’s emphasis on experience. Google always wants to ensure that the content achieving a higher rank in 2023 is produced for real audiences by real people.

Now, you may be thinking about what you can do to elevate your creators’ authority and experience this year. First, you need to ensure that the people involved in devising your content are experts. After that, you can elevate their experience in the below-mentioned ways:

• Create author pages where you can provide links to all the articles on your site that the author writes.
• Incorporate author bios to better communicate your content creator’s areas of expertise and knowledge.
• Link the social media accounts of your creators so that Google can easily understand through social signals that they are real experts.

Final Thoughts

We are sure that after reading this blog post from the start to the end, you have well understood the key strategies to adopt in 2023. Following these tips will help ensure the success of your business. 

If you want to know more about this, all you need to do is contact the best SEO company in Sydney. They have a lot of experience in this field, so  they can guide you in the best possible manner.