By: Pankaj Sakariya

October 9, 2020

SEO and Web Design: How to Boost Rankings With a Great Design

The design of the website is the first impression of the website and content is the part that engages the viewers to your platform. You need guidance to manage the design and SEO of your website to achieve higher rankings in the search engine. A professional SEO Company, Australia can make your task easy and optimize the website as per the search engine requirements. As they have great experience in the market they can work faster and research for the relevant keywords according to your business. The important key points that a great website has:

• – Well Structured design
• – Ensures the brand or business idea is depicted
• – The content is precise and informative
• – Easy navigation
• – Faster page loads
• – Engaging UI and UX
• – Responsive on different devices
• – Safe and secure from any threats
• – Viewers or consumers can easily contact the owner
• – SEO friendly

Dominate Rankings using Web Design and SEO 

You can hire the best SEO company in Sydney and Melbourne to help you in the following functionalities:

Enhance the speed of page 

Every user that visits the website will exit the page if it takes more than a few seconds to load. This affects the ranking on search engine pages as it increases the bounce rate of the website. Get benefits from Local SEO services that offer great UX and UI for your platform that can lead to higher conversions and engage more traffic easily. 

Add blog section

This section can hold new content and people can regularly visit to learn new stuff. Adding new content can help in engaging more audiences and increase digital visibility on search engine pages. The website owner can add the comment, like, or share options to interact with the viewers. 

Heading tags

The heading tags should be clear and precise so that the viewer can easily figure out what they are looking for. The headings are the first thing that holds viewers’ attention so make sure that they are catchy, informative, and brief. You can also use various colors and contrasts to highlight headings or keywords. 

Domain Name

This is very important as it holds the identity of your business online, and you should add the keywords accurately in the domain name. WordPress Development company can easily look into your business idea and generate a suitable domain name that is unique, catchy, and simple to access. 

Web Design and SEO

The technical SEO

• – Use HTML or CSS for making the best SEO friendly web design. Make sure to keep the code minimal so that it can be easily indexed and crawled.
• – Use a proper naming convention for URLs to make it understandable and easy to reach. Add internal links so that search engines can easily crawl and index the content. 
• – Make the navigation process easy and well-structured as it is an important part to engage viewers for a longer duration. Avoid adding too many redirections because users generally don’t spend time looking for their solutions. 
• – Make the platform more mobile-friendly and responsive on different platforms. People today are more likely to use mobiles for their searches and you cannot risk to avoid huge traffic. 
• – Web design should be managed so that it does not reduce the site loading speed. You can do that by reducing image size, making it simple, and many such tricks to optimize the website design.

Take help from the WordPress developer Melbourne that knows how to design and handle the website according to the market trends and search engine pages criteria. An experienced developer can perform the tasks faster and efficiently. 

On-Page SEO

• – Research about the relevant keywords as they help in making your content SEO friendly, and match the criteria of the search engine. You can use various keyword tools to help in finding the correct keywords that can increase your rank in the SERPs.
• – The metadata can make a huge difference in the search engine while driving the viewers to your platform. Use the meta descriptions that describe the content accurately, inspires the viewers to read more, and have target keywords. 

Hire dedicated WordPress developers as they can manage the content and metadata. If they have worked on several projects they will be aware of the strong sections that can engage the viewers for a longer duration. Seeking advice and taking the services from WordPress developers in Melbourne can save time and give you the best SEO services.

Hire an Expert Web Design Firm

Thinking of creating a website that has fast loading speed, great User Interface, unique features, and easy navigation? The question might have included the gist of what a website holds but it just has the basic requirements that are expected from a website.

Hiring another party is a hectic task when you have no idea about their work, experience, and charges. A professional company has all these points cleared through their portfolio and won’t have any extra hidden charges for a project. So, make sure to clear the important things like:

• – Availability for resolving your queries
• – Expected delivery dates 
• – Development and maintenance charges
• – The extra cost for handling any issues or bugs
• – Their strategy for growing the business in large or small scale
• – Services they offer that can boost the performance of the website
• – Ask for their project samples or references to know better about their work.

When you hire an expert WordPress development company, you give them your time, money, and most importantly the future of the business. The firm should be trustworthy to handle all the queries and issues generated by the owner. We have a professional team that can match all the criteria you have in your list and build a platform that stands out in the crowd with unique features. You can reach us anytime, we are here for you!