By: Pankaj Sakariya

January 3, 2019

Analytics Service: Translate your Business Goals to Meaningful Insights

Every Digital marketing agency needs to amplify their brand presence today. The services provided should be holistic and more focused. If the agency business is majorly into digital marketing service offerings, one should definitely consider providing Analytic service as an additional service provision. PPC advertising is also helping in directing the flow of visitors to the website. But, what happens between the click and the reach remains a mystery.

For the above issue to channelize and also to attract potential users, one should use Analytics which lets us know how many users are landing or are engaged with the website. Analytics helps to understand how effective the marketing campaign has been or to review the SEO performance and also to find out the interaction of the user with the website. Adding Analytics to your Business offerings may increase the potential of your Digital Marketing agency or PPC advertising agency overall.

How is Analytics service useful?

Analytics groups together the data, collection, and analysis from the internet in order to optimise and understand how websites are used. By knowing the website traffic, it becomes easy to assess the marketing strategy and how to move forward? Analytics helps to know the massive amount of data on your website and users and gives valuable insights into the marketing strategies. The digital marketing agency or a PPC Advertising agency providing the Analytics service will have a thorough look at the client’s data and offer recommendations to optimise the result.

How knowing Analytics benefits the client?

Marketers or Business owners see a glimmer of a goal in the distance but sometimes do not have the idea of how to reach it. Knowing the analytics will help you illuminate the hidden areas of the business based on accurate and real-time information. This will help them to create effective strategies for the upcoming months.

Does the Agency offering the Analytic service makes a profit?

Today, Marketing organizations are entailed to know the effectiveness and optimise Return On Investment(ROI). Companies want to know whether the amount spent on marketing is delivering bottom-line results. So the Analytics service offered is of great benefit to both, the service providers and the clients.

Below are some ways your Digital marketing agency or PPC advertising agency can benefit from the offerings:

• Offering such analytics consulting service helps you to build a long-lasting business relation.
• This gives a chance to increase the market presence and pitch for your brand.
• The service can be offered at an hourly rate which gives a great profit margin to the service provider.

Thus, this data-driven approach will help you to architect and implement integrated marketing strategies which further enables to improve decision making, forecast customer behavior, enhance the visitor’s journey, and Evolve your organization. Also, the cost of marketing thus can be divided to targeted campaigns and tailored content which will increase the ROI.

Gathering these bits and pieces of information will surely require a specific expertise service provider. The Analytics service provider will thus leverage the rich industrial knowledge, advanced techniques and updated tools to drive tangible business outcomes.