By: Pankaj Sakariya

December 18, 2020

Top Ideas To Prepare Your Magento Ecommerce Store For Holidays

Consumers wait to get their products at lower prices and on the other hand, merchants are waiting to make profits in the holiday season. The Magento development Company works on handling the huge traffic spike and decreasing the bounce rates of the platforms.  

Don’t miss the opportunities to give a delightful experience to the users:

Integrate Important Magento E-Commerce Plugins 

You can never miss a chance to integrate the best features to meet customer expectations. Understand your competition in the market to put your efforts, time, and money in the right place.

Hire Magento developer to handle the important features like page loading speed, response time, payment methods, UI, and UX of the Magento store.

Keep your Inventory Updated Regularly

One of the powerful strategies to increase profits is helping the customers make the right decision by displaying them the correct details about your product. Avoid displaying the items that are not in your stock and products that are not delivered to their address. Beware of the volume and frequency of traffic during the holiday season as your database needs to be updated regularly. 

Personalize the Magento Sore for your Customers

Your products and services are the greatest assets of the businesses. Use the Magento Search Analysis to know more about your customers and their interests. The insights can help in planning the deals and improve your SEO strategies for better growth. 

Provide Relevant Information

Generate valuable content for the products, blogs, posts, guides, and services on your Magento store. Many Magento development companies struggle in handling the SEO of the website as it plays a vital role in the customer’s decision. Optimize the content for product pages, service descriptions, search results, and other important sections of the Magento store.                                                     

Optimization of Category Pages 

This holiday season looks at the analytics of the E-commerce store to know more about the categories of products available in the store. Leverage the insights to optimize the products in the categories according to the recent trends. The categories can be based on most purchased products, most like products, High rated products, and more. 

What can be an Out-Of-Box idea for Magento Store?

• 1. Add the holiday flavor to your platform by giving discounts, deals, and gift packs for your potential customers. This can also be done by adding a new collection using the holiday and reflect them on the platform. 
• 2. Users actively look for buying gifts for themselves or their family members. You can make a gift guide to help them make the right decision. These blogs and posts can also help you in increasing the platform ranks on Search Engine Result Pages (SERPs). 
• 3. Add time limits on your deals like this a psychology trick that creates pressure on customers to buy products as soon as possible. 
• 4. Many tools can automate marketing and assist to run advertisements to gain organic traffic.  
• 5. Include festive packaging to provide joy and add a surprise element for the customers. You can also offer choices to customize and personalize the packaging with special notes for the products. 
• 6. Make the returns and refunds of products easy for the customers. Update the exchanges or refunds policies to provide a seamless experience for the customers. 

Increase the Conversion Rates in this holiday Season

Create Attractive Posters 

The look and feel of your E-commerce store should display the holiday season effect. This can make them come again and again to take your services and products. Highlight the discounts and offers of the website clearly to grab the user’s attention. 

Offer Free Shipping 

Shipping cost is one of the reasons that lead to card abandonment and affect Magento store rankings on the search engines. Offering a free shipping facility can result in a strong marketing strategy that can increase sales conversion rates in the holiday season.

Gift Card Strategy

This is a successful feature to offer to take gift cards for future purchases through your Magento store. There are Gift Card Magento Extensions in the digital market that will be appreciated by the customers. 

Make the Audience Feel Special

The targeted audience should feel unique and valued as they trust your e-commerce store for various products. This gesture will help in getting better reviews from the existing customers and gain new customers easily. 

Usage of Social Media Platforms

Hire a Magento developer to take advantage of social medial platforms whether online or offline. Social Media platforms help in gaining loyal customers by informing them about the holiday season sales and discounts. 

Engage Mobile Customers 

The number of mobile users is increasing with time and they are expecting better responses through it. Customers will be making huge purchases that means you can lose heavy traffic if the website is not mobile-friendly. Hire Magento developers that are expert in this field to make the Magento store responsive and compatible with different search engines.

Get in contact with a professional Magento development company to boost your sales and performance of the E-Commerce store.