By: Pankaj Sakariya

July 24, 2023

Top 9 WordPress Web Design Trends to Know About in 2023

WordPress is known to power more than 43 per cent of all websites. Since its inception, it is gradually dominating the CMS or content management system market. Not only is this platform user-friendly and customisable, but it has seen a lot of improvement throughout the years. It is also considered to be the first choice for website development across the world.

The best part is that WordPress is evolving rapidly by incorporating new features and improving its existing feature set. So, it always adapts to user requirements and changing trends. Due to this, its demand is also rising with the release of each new version.

However, to make the most of this platform, it is important to be well-informed about the latest WordPress web design trends. If you are planning to build a brand new website or looking to revamp your existing one, you should ensure that your website is being built employing the most updated web design trends.

This detailed guide will provide you with a good understanding of these trends. So, let’s dive in:

Best WordPress Web Design Trends

1. Dark Mode

Dark Mode is considered a contemporary and attractive approach to web design. It offers viewers a break from the excessively vibrant and colourful websites you will most commonly see while browsing.

With the help of this trend, you get the chance to highlight specific features, ideas or products by darkening the background around them. The dark mode is contemplative, emphasising specific aspects of your website. Visitors will most likely pause at your site as the modern, dark aesthetic captures their attention. It highlights your visual content and improves your emotional branding.

2. Bold Text in Hero

Your site visitors will first see the hero image on your landing page. So, you need to make sure that this space makes a statement. You can use bold text for the hero image of your website. By doing so, you could direct attention to exactly what you wish to convey to your visitors. This way, you would not have to leave much room for interpretation. 

As a part of it, you only need to change your outmoded hero image with a bold line of text that tells your visitors what they will get from you. It is an outstanding way to reach out to them. For more information on this, asking a reputed WordPress development Melbourne agency would be a good idea. They will guide you throughout the process and offer you the best assistance.

3. Hand-Drawn Illustrations

Hand-drawn illustrations are getting a lot of popularity these days with the increasing ease of digital craftsmanship in website design, aesthetics and layout. The imperfectness of hand-drawn images and text is assured to please the eye of the visitors. It is the main reason several WordPress website owners are using this trend to leverage benefits.

Also, it offers a “farm-to-table” appeal that captures the visitors’ attention as they discover it is conceptually charming. The thing that makes these illustrations stand out is their uniqueness.

As these are mostly related to the design, these hand-drawn characteristics can be represented through messy cutouts, scribbles, doodles, handwritten text and textures like paint, pencils and crayons. 

Whenever you incorporate these elements into your web design, it contributes to bringing a more personal touch. It again induces connected feelings and helps your visitors to be well-conversant with your brand.

4. Memphis Design

Over the past few decades, Memphis design has turned out to be one of the most surprising WordPress development and design trends. It is a 1980s design aesthetic characterised by brightly coloured and scattered lines and shapes. This colourful and bold aesthetic can appear gaudy and tacky when executed poorly. However, this design looks playful and memorable when thoughtfully and appropriately implemented.

Originally, this design was considered a rejection of minimalism. So, using geometric shapes, squiggles, dots and bright colours in web design these days can also be viewed as a contrast to the uniformity of minimalistic web designs that is prevalent in contemporary styles. 

Thus, it is not a surprise that this trend is making a comeback to appeal to website visitors and refresh the creativity of fun and nostalgia.

5. Interactivity

Engagement is known to be one of the most valuable tools. In this digital world, almost everyone loves to engage. So, incorporating interactive elements into your WordPress website design is an outstanding way to engage your audience to be directly involved with your website and allows them to learn more.

For example, let’s say you are a skincare brand and wish to know more about which specific types of products your prospective customers are interested in. In such a case, you can set up a quiz for your visitors. 

By doing so, you could find out their skin types. Also, it will help you suggest the most suitable products for their skin. It is a fun way for them to interact with your online store.  Additionally, it allows you to amass data and refine your products to match their unique requirements.

A few other examples of interactive marketing include the following:

Ø Contests

Ø Calculators

Ø Surveys and polls

Ø Quizzes or questionnaires

6. Website Storytelling

Most of the WordPress development Sydney agencies prefer applying a storytelling approach. This web design trend allows them to leverage a digital interface that helps convey a message or tell an intricate story. 

It is also incredibly helpful for engagingly communicating intricate data to a broad audience. As humans are visual creatures, combining the elements of data info with visual effects facilitates a thorough understanding of inclusive design and vital information.

Storytelling is known for offering a rhythm, cadence and evocation to your site whenever utilised to convey brand messaging. You can guide people on their experience when navigating your site. You can even give them the space to linger and explore the best ways to help them establish a connection with you. 

Using large text, animations, images, and micro-interactions effectively highlights your value proposition. It helps your visitors get an amazing web experience where each element leads to a completely new feature.

7. Creative Scrolling

Most new design trends typically focus on disrupting the expected by incorporating elements that encourage you to pause and reflect on the site in front of you. In such a case, you will most likely scroll up and down through websites to access more information. 

So, by mixing things up and leveraging a horizontal scrolling feature, you can encourage an expected dynamic with the user that entices them to see more.

Another design trend that is gaining recognition these days involves creative scrolling. It generally encompasses the artistic use of imagination to transform web pages into living worlds. It is achieved through the parallax effect, psychedelic imagery and even breakthroughs into virtual reality and the third dimension.

Thus, instead of focusing on traditional web page setups, consider exploring creative layouts and integrating scrolling animation into those ideas.

8. Micro-Animations

Micro-animations refer to small and intentional animations you can add to your website. It will help in adding depth and movement to your design. These animations do not always have to be interactive. But they can be incredibly helpful in improving your site’s user experience.

Nowadays, micro-animations are heavily employed in ecommerce website design. Applying a small animation to the models who are wearing the products takes the shopping experience to a whole new level. 

Customers can clearly see how a particular cloth will look on them. They can even check out their look by wearing any of the accessories they want to buy. So, it is an amazing way to influence their purchase decision, and they do not have to regret it later.

Both interactions and animations effectively take sites from a flat plane to a dynamic virtual world incorporating 3-D perspective, movement and a more immersed digital experience.

9. Minimalism

The final design trend in this list involves minimalism or flat design. It is typically associated with using a considerable amount of white space. It is regarded as a prevalent style of modern website design. Many of the newer forms of minimalist design are gaining immense popularity. 

One of the emerging trends involves experimenting with colourful minimalism that looks playful and chic. Minimalism can even feature specific elements like bold background colour, minimal design elements, and clean text. 

It helps you design a page that is effortless to enjoy and attention-grabbing. So, focusing on this WordPress design trend allows you to think out of the box and spark a new level of creativity.

Final Thoughts

After reading this guide from the start to the end, we are sure you have gained better clarity on the top WordPress web design trends. By adopting these trends, you are assured to design something unique and creative that will catch your audience’s attention. 

If you want to achieve the best outcomes, it is always recommended to contact a professional Melbourne web design company.