By: Pankaj Sakariya

April 15, 2024

6 Advanced SEO Techniques for Shopify Developers

Do you own a Shopify store and plan to optimize it for search engines? If yes, you have made a great decision! Optimizing your Shopify store so that it ranks higher in search results is not a one-step process. It generally necessitates the implementation of several advanced approaches to reap maximum benefits from it. 

Suppose you want to hire the best SEO services or e-commerce website design solutions. Before you hire a Shopify developer, you should inquire if they actively participate in implementing the key SEO techniques we are about to explore in detail here. So, let’s find out what those SEO techniques are that every Shopify developer should focus on incorporating into their development procedure: 

What is Shopify?

Shopify is a recognized e-commerce platform that lets businesses build and manage online stores. It offers a comprehensive range of features and tools. These allow merchants to craft, tailor, and operate their e-commerce sites without the necessity for extensive coding skills and technical know-how. 

What are the benefits of implementing SEO in your Shopify store?

Do you know what you can achieve by using SEO in your Shopify store? Well, there are many advantages. Some of these include boosting your visibility and online presence. There are other benefits, too. Let’s look at some of the most important ones:

• A Boost in Your Shopify Store’s Visibility

If you want your Shopify store to achieve a higher rank in the SERPs or search engine results pages, it becomes important to focus on adopting the best-in-class SEO approaches. With SEO, you would also be able to increase your overall visibility. Your potential customers are more likely to find your business when you have executed proper SEO strategies. It typically involves optimizing your website for pertinent keywords and boosting its overall search engine ranking. These tactics help your Shopify store reach a wider audience and get more natural traffic.

• Improved User Experience

SEO generally entails the optimization of different aspects of your website. It includes website structure, content quality, and navigation. By coming up with a user-friendly site that loads swiftly, is effortless to navigate, and offers valuable information, you can effectively boost the overall user experience. This way, by implementing the best SEO tactics, you can also persuade visitors to stay on your website longer. 

• Targeted Traffic Generation 

Using SEO, you can actively target specific keywords and phrases relevant to the unique services or products you are committed to offering. This approach allows you to optimize your online content, enhancing your visibility to potential customers who are searching for exactly what you provide. So, it means that the traffic you manage to generate through organic search is more likely to be interested in your offerings. Ultimately, it results in better ROI, or return on investment, and higher conversion rates. 

• Facilitates Building Trust and Credibility

Whenever you search on Google, you may have come across websites that are reflected at the top of search engine results. Well, these are those sites that users perceive as more trustworthy and credible. You could achieve this by choosing the best SEO services or e-commerce website design solutions. 

Adopting the best SEO approaches helps you to consistently appear in relevant search results. It also allows you to establish your Shopify store as an authority in your niche and build trust with prospective customers. Thereby, it leads to a boost in brand loyalty and repeat business. 

• A Cost-Effective Marketing Approach

Compared to conventional advertising methods, including television or print ads, SEO is known as a cost-efficient marketing strategy. To implement SEO strategies, you do not need to spend a lot of money.

In this case, we expect you to achieve a high ROI, or return on investment, due to the strategic approach and effective management of resources involved.

Once you optimize the site and it ranks well in search engines, you can continue to attract organic traffic without incurring ongoing ad costs. For this specific reason, industry experts recognize SEO as a sustainable, long-term strategy that not only drives sales but also significantly enhances the overall reputation of your store.

• Measurable Outcomes

The availability of tools such as Google Search Console and Google Analytics allows you to track and measure the performance of your SEO endeavors in real time. It lets you determine which keywords are bringing in traffic. 

Also, when you employ these particular tools, you will get a better idea of how users establish interaction with your site and which pages perform best. Thus, it enables you to make data-driven decisions, which aids in optimizing your SEO strategy further. To learn more, you can make sure to choose a reputed SEO company. 

• Competitive Advantage

As the competition in the e-commerce sector is getting fiercer day by day, it is vital to have a solid SEO strategy in place. By ensuring this, as a Shopify store owner, you would be able to gain an extra edge over your competitors. It also helps you attract new customers, increase your market share, and swiftly grow your business by capturing more organic traffic and outranking competitive sites in search results. 

Getting an Idea about Advanced SEO Techniques for Shopify Developers

Before you hire Shopify developer for your unique project requirements, you should first get a good understanding of some of the advanced SEO strategies that they should employ. With this, they can help you achieve the best-in-class outcomes. So, let’s find out: 

1. Implementing Structured Data Markup for Shopify Store 

Shopify experts should never miss implementing structured data markups like schema.org markups in your store. It is something that is known for offering comprehensive information about the content of a site to search engines. So, you, as a Shopify store owner, should focus on incorporating structured data markup, which will empower search engines to highlight rich snippets in search results. 

It typically incorporates product ratings, reviews, and pricing information. Following this particular step plays a great role in improving the visibility of your client’s products. Along with that, it also helps effectively boost click-through rates. Also, it can effectively drive quality traffic to the store, which is considered its best advantage. 

2. Optimizing for Core Web Vitals for Shopify Store

Core web vitals typically refer to a set of user-centric metrics that are known for evaluating the overall experience of a website. It generally includes visual stability, interactivity, and page load speed. You may be aware that Google puts utmost emphasis on user experience in its ranking algorithm. 

Due to this, it becomes imperative to focus on optimizing your store for Core Web Vitals. By optimizing specific elements like image compression, server response times and code minification, you would be able to effectively boost search engine rankings, reduce bounce rates, and improve website performance. 

3. Focusing on Voice Search Optimization

With the rising emergence of virtual assistants and voice-activated devices, Shopify experts should focus on optimizing the Shopify store. Voice search optimization typically entails understanding the natural language queries and coming up with conversational and concise content. It should align with the search intent of the users. 

For this reason, you should choose a Shopify developer from a trusted SEO company with expertise in optimizing FAQs, product descriptions, and blog content for conversational and long-tail keywords. Thus, it helps boost your website’s visibility in voice search results. Not only that, but it also allows you to capture valuable voice search traffic.

4. Advanced Page-Level SEO Techniques for Shopify

You should ensure that the Shopify developer you choose has experience in leveraging advanced page-level SEO techniques beyond basic on-page SEO tactics like optimizing meta descriptions and title tags. This step tends to play a big role in further improving the search engine rankings. It includes optimizing images for search by using descriptive filenames and alt attributes. 

Also, as a part of this strategy, developers hired from a reliable SEO company in Australia should implement canonical tags and pagination to consolidate link equity. Not only that, but this step also helps prevent any duplicate content problems. Again, using dynamic rendering techniques ensures that the JavaScript-heavy content is fully indexed and rendered, especially by the search engines.

5. Using AMP or Accelerated Mobile Pages

In today’s mobile-focused world, it’s important to provide a smooth browsing experience. Shopify store owners can use AMP (Accelerated Mobile Pages) to achieve this. AMP pages are designed to load quickly on mobile devices. This helps reduce bounce rates and increase user engagement.

Focusing on AMP for your Shopify store can improve mobile usability. This also increases the chances of your pages showing up in the mobile search results carousel. Adding AMP to your store helps drive more traffic and conversions.

6. Monitoring and Evaluating Performance

One of the best ways to find areas for improvement is to constantly monitor and analyze your store’s performance. Based on this information, you can optimize your SEO strategies. There are certain tools that you can use to monitor your store’s performance. It includes Google Search Console and Google Analytics. After setting up Google Analytics, you can easily track key numbers like keyword rankings, organic traffic, and how users interact with your site.

Along with that, it becomes important to carry out regular website audits and competitor analysis. It can offer valuable insights into the constantly emerging trends and optimization opportunities that will help you stay ahead of your competitors. Also, it helps you achieve best-in-class project outcomes.

Final Thoughts

So, the above are some of the most important SEO methods. You should ask your Shopify developer to use these in your store. These techniques can boost your website’s visibility, drive organic traffic, and grow your online business. When you hire a reputable SEO company in Australia, their experts can help you succeed long-term and stay ahead in the digital world.

Also check out:  Shopify Plus is Now Empowered with New Features for 2024