By: Pankaj Sakariya

July 2, 2021

Marketing Your Dental Practice: 8 Ways to Get More Patients

Haven’t you thought of creating a website for your dental services or making some updates in the current one? Might have also heard the SEO for dentists is the best method to reach your target market. If you have an SEO-friendly website, it increases your online visibility on the search engines.

In the starting, you might think it is a piece of cake to market your services. Are you sure, have you seen the increasing competition? There is a lot that goes behind achieving the top ranks on the search engines.

Got a bit tensed? Well, don’t worry, we have some advice which can ease your process to reach more patients. Also, know that there are multiple strategies in the market. Some can work, while some might fail too. It is all about accepting the recent trends in the digital world.

Why Marketing is the Key to Success?

When you are planning to grow your business, you need to showcase your services to the audience. Gaining attention from new patients can be a great deal, as you need to stand out from the crowd by offering quality services. Start by structuring your services and content into the below sections:

• Strength: List every item that can leverage patients into your clinic.
• Weakness: Be honest with this and deal with the obstacles that can result in losing patients.
• Opportunities: Evaluate the market demands and expectations. Use them to your advantage.
• Threats: Your website might encounter some issues, or there might be potential practices that can damage your reputation. Handle these threats by defending them potentially.  

Once you have handled the above things, you are ready to step into the market with secure success. This will also ensure that you are putting efforts to improve your business. 

How to Improve the SEO of Your Dental Website?

1. Select Long-Tail Keywords for Your Business

These help to define your business and also have less competition in the market. In general, you might not rank higher with short keywords like the dentist, but you might get better ranks by using “best dental practice in Sydney.” These will help to generate qualified leads for your dental services.

2. Add New Content Regularly

One of the search engine algorithms keeps track of websites on how often they post new content. When you add content, make it easier to read for visitors and avoid using too much jargon. You can take help from SEO company Australia to ensure you have the right keywords in the headline, sub-headings, and content. Understand that keyword placement is as vital as keywords density.

3. Ease of Navigation

While using internal links, make sure users don’t have to go through multiple redirections to reach their destination. Add menus that are visible and accessible to the visitors. Add proper contact details on all the web pages to increase your accessibility. Many PPC agency Sydney will ensure to drive enough traffic to the website, but after that, your website content can improve conversion rate.

4. Maintain Social Presence

Many search engines don’t decide the rank based on the social presence of the business. You know, having a social presence can help you in many other ways. You get to engage with users on the platforms where they are always active. This means you can increase your brand awareness and visibility, which will help to reach more patients.    

5. Focus on the Local SEO

Search Engine Optimization means working on the content to improve user engagement with your website. It is an intelligent technique to integrate local keywords like:

• Sydney Dentistry
• Dentist Near me
• Best Dentist, Sydney
• Dental Clinic near me
• Dentist in Sydney
• A good dentist in Sydney 
• North Sydney Dentistry

These will help to gain more traffic from the local crowd and gain more patients.  

6. Appointment Reminders

Growing in the market is not all about gaining new patients, but also about maintaining a long-term bond. Sending reminders for various actions that they need to take for dental services. You can send reminders through:

• Emails
• Phone Calls
• Texts
• Post Cards

Many dental practitioners use a combination of many processes to ensure they successfully deliver the message.

7. Use Analytics to Measure your Growth

This is the best method to know if the current strategy is working for your business or not. SEO company Australia will make this process easier for you. They will have the right resources and knowledge to improve your website content.

8. Add Patient Referral Bonus

Over 70% of the patients prefer recommending your dental services to their contacts if you have quality services. To motivate this behavior, you can provide some bonus which will help you reach more patients effortlessly. You know well that people easily trust word of mouth. 

The Key Takeaway!

Now that you are familiar with the best marketing tips, it is time to work on them. SEO for dentists plays a vital role to enhance your business performance in the digital marketing world, which will help to reach more patients. You know that marketing is a crucial part of business, so put your efforts and time into it.