By: Pankaj Sakariya

February 26, 2021

How to Reach More Patients through SEO for Dentists?

Dentists should embrace the fact that time has changed and moved from traditional media to digital media. This makes it necessary to work on the SEO for dentists on the website and apply advanced marketing strategy to gain more patients. Dentists and dental clinics should adapt to the new world and make a strong presence in this digital market. 

Gone are those days where you had to wait at the clinic for the patients. It is the age of social media, digital marketing, updates, visual materials, and trends. Having an SEO-friendly website means it will gain more traffic, leading to an increased number of patients. Every SEO company Australia has to find the answer to these essential things:

• When people are not sure if the strategy is working,
• When they are not aware of what is wrong, 

This is the most common doubts that people face while they are busy running dental practices and have less time to focus on dental SEO services. 

What is a dentist SEO guide to improve your reach with patients?

Work on Google My Business 

It is essential to put efforts into the local search, which can be done with an accurate and complete GMB listing. If you have a great website, then this profile will complement the website. After creating the list, it needs to be optimized and verified. 

Google My Business needs accurate information about your dental clinic like name, contact number, address, opening hours, and more details if you want. Take advantage of additional features like selecting the best business categories, which might be one of these:

• Pediatric Dentist 
• Dental Clinic 
• Cosmetic Dentist 
• Dental Implants 
• Dental Hygienist 

Also, include unique descriptions about your business and create some blogs. Ask people to give your reviews and ratings, and respond to them regularly. This lets new visitors know about your satisfied customers and the right place for treatment. 

Research About Keywords

Are you sure that your website has the best and most relevant keywords? The competition has changed in recent times and website owners need to conduct keyword research. You can help the SEO company Australia integrate the updated keyword list relevant to dental services. 

Ensure that you have the right strategies to target local people by including geo-targeted terms and other educational intent. Some famous keywords that will be beneficial are:

• Dentist nearby
• Teeth Whitening Clinic in Sydney 
• Family dental services near me 

Track the success of your strategy to know if your efforts are working and update them regularly. 

On-Page Optimization 

Researching the keywords won’t complete your task, and you need smart ways to use them in the web page, backend tags, and blogs. Sections, where they will be more effective are:

• Title Tags: This is a ranking factor that means you need to use the right keywords. 
• Meta Description Tags: This helps gain patients’ attention and quickly click on the SERPs (Search Engine Result Pages).
• Heading Tags: These are the keywords included in the blog post titles, subheadings, and posts. 
• URLs: You need to discuss with the digital marketing agency whether including the keywords in the existing URLs will cause the worst effects. 

Make a Blog Section 

The search engine algorithm prefers websites that have Expertise, authority, and Trustworthiness. If your website has all these, there are high chances that it will rank higher on the SERPs. Some of the advantages of integrating a blogging section are:

• It gives you a chance to share atopic of interest with patients and visitors. 
• Smart SEO services can add updated content, which increases the visibility of your website
• The blogs engage customers and increase the conversion rates 
• It helps in gaining more inbound links and plays a vital role in rankings

Track the Progress 

It is most important to know if your efforts are going in the right direction, or if you wasting your time in the wrong place. The core metrics that must be tracked are:

• Rankings: There are various tools available to determine your rank on the search engines. This helps in understanding the keywords that are gaining more attention from visitors.
• Traffic: There is Google Analytics that will let you know the overall traffic you get and which web pages attract the most of it. The SEO traffic should be growing, or you need to update the content to gain more organic traffic. 
• Conversion Rate: Even if you receive traffic, it is essential to get conversions to make a profit for the business. Track the conversions to know if you are moving in the right direction.

Wrapping it up!

The easiest way to drive customers is by making a robust online presence that can be done with SEO’s right strategies for dentists. The best part of dental marketing online is that your website is available on a large scale, and it will attract more customers. Evaluate your website’s effectiveness and set the targets to enhance the performance of your dental clinic.