By: Pankaj Sakariya

February 20, 2019

SEO tactics to prowess eCommerce in Australia!

The continuous updates of Google’s algorithm give us a feel like standing on the golden beach of Australia: the sands of SEO never stop shifting under your feet.

With the constantly changing algorithms, SEO thus got reputed as a “dark art” or “some kind of black-magic” used to help websites rank higher.

This change game of algorithms requires SEO and content marketers to remain light-footed and adopt new strategies.

A website is a big investment. And the key to get it in the prime destination of the customers is getting your SEO game right.

A recent report by Nielsen  says that “ Australia is experiencing a 30-30-30 highlight in eCommerce. The eCommerce industry is expected to contribute up to 30 % of the country’s total grocery growth by 2020.

In this dynamic landscape, it is important to have integrated SEO techniques that will enhance the site ranking. If you are looking to grow website traffic in Australia there are few things to be aware of. You probably can take help from an SEO Company Australia for the best solution.

Here are a few points to pave your way to success in the Australian 2019 SEO game:

Create Stellar content:

The content is the vehicle for keywords to convert prospects. And choosing the best suitable keyword is an additional perk to the content.

Here’s how content will help:

When a prospects search for a particular product or a service, they will probably land on the social media pages, blogs, web pages etc that are designed to solve their query.

Ending up to a page with relevant information and engaging content helps in building relationships and convert leads to customers.

Great contents come in varied form be it :

• Blogs;
• Infographics;
• Podcasts;
• Animations;
• Guest blogs;
• Ebooks and white paper;
• Product reviews etc;

You need to have a robust inbound strategy and great content to knock down your competitors. It is necessary to optimize the content with the help of best SEO company melbourne.

Voice search: Your new assistant:

For some, voice search is still an ambiguous accessory or a fad. The number is continuously growing for voice search users.

It is found that more than 50% of teenagers and about 40% of adults regularly use voice search. This number is likely to increase in 2019. Voice search appeals more to the consumers and will increase the sales probably in the future.

This means it is now imperative to optimize the voice search on your website.

The keywords and the content should be such that it is easily understood. You can integrate words like ‘how’, ‘what’ and ‘where’ in your content.

• Mobile-first index:

You will soon find the mobile-first index in active use as promised by Google. Around 57% of internet traffic occurs on mobile phones.

This makes it a necessity to provide a substantial user experience on mobile devices to reduce cart-abandonment.

You need to optimize the site with the best UI/UX making the whole shopping process easy and reducing the bounce rate from the sites.

The main rule during optimizing for mobile is simplicity and speed.

A sad twist: Google also penalizes non-mobile optimized content. It gives preferences to better-performing pages providing a good experience.

I am sure, you don’t want your site to rank low! Is’nt it?

You can check the mobile responsiveness of your website on Google’s own “mobile-friendly test”

• Link from other Websites:

Search engines look out which other websites provide a link to your page and your website as a whole. This links from external websites are considered as a vote of confidence in your content.

To simplify, the more link you gain from reputed websites, the better ranking your websites get.

Never forget the meta description tag:

The meta description tag tells the search engine what your page is all about. They improve click-through rates. It is advisable not to use the same meta description for every page. You can add relevant keywords at the start of your meta description and give a reason for clicking.

It’s always better to regularly check search engine websites guidance to see if you need to update.

These are some of the “sure-bets” bound to unfold soon in the SEO. The changes in SEO are highly volatile and you never know what’s stored more in for the coming years.

Wishing you great SEO results!