By: Pankaj Sakariya

August 13, 2021

Best Practices of Online Marketing to Generate Leads in Real Estate

You might have seen high demand for real estate marketing services in the digital world. Clients are now relying on online platforms to gather relevant information about properties. You know that the mobile queries “Where to buy” and “near me” have been grown by 200% in the two years. 

“Be in front when your clients are looking for properties!” This might seem just a few words, but generating real estate leads might take forever if you do not have the right strategies to handle SEO for real estate.  

Why is Online Marketing Vital to Generate Real Estate Leads?

 Many brokers and realtors are still figuring out their way across digital marketing for the real estate business. SEO services are trying to enhance the online presence of the real estate business. 

Some reasons that might convince you to invest in SEO services in Australia are:

1. Importance of Search Engines 

A considerable population relies on search engines to find the best solution to their queries. They do not want to invest longer intervals in finding the perfect solution for their queries. It is crucial to boost your brand visibility on the SERPs (Search Engine Result Pages). This is the first thing that will decide if you can gain enough leads from the visitors. 

2. Mobile and View Marketing 

They have been proven effective in gaining visitors’ attention. The PPC services are playing a crucial role in generating more traffic on your platform. Online audiences surf on the online platforms through their mobile devices. 

Videos are also helping to generate real estate leads. Many real estate marketing have found that mobile and video marketing are the right resources to grow the business. According to Hubspot, a landing page with video provided up to an 80% boost in conversion rates. Search engines also provide better rankings to the video content. 

3. Online Reviews and Feedbacks

Every business goes through significant challenges to gain credibility in the online world. Online reviews are the easiest method to gain trust from customers. If you have positive feedbacks, it will leave a significant impact on your services. When you have negative reviews, revert to them and provide the solution to unsatisfied customers. This will display that you value every customer and care about them. 

4. Effortlessly reach the target audience 

Earlier, to handle Real estate marketing, the business owners use to put banners or posters around the town to convey their message. This is challenging and, during the time of the pandemic, becomes less accessible to the people. Digital marketing helps to target the audience effortlessly and gain more attention in the market. If you have the proper techniques and tools, it would be easier to generate real estate leads.

5. Everything is Digital 

Every person is directly or indirectly connected with the digital world. Be it realtors or customers, and they are stepping into online marketing. The market is constantly changing, and you should be a part of these trends. 

What are the Best Strategies to Grow your Real Estate Business in the Digital World?

Search Engine Optimization 

Online traffic is tremendously growing for people who are looking for properties to buy or sell. An SEO for real estate can improve organic traffic and help in reaching potential customers. Some tips to focus on your SEO:

• Tips to Focus on Local SEO

Your business must have a legitimate NAP (Name, Address, and Phone Number) to appear in the listings. The search engines maintain citations that are consistent over the website. You can ask for help from SEO services in Australia to use the right tools to organize and track your platform’s local SEO. 

• Get Listed in the Local Directories 

Local web directories help you to reach your audience more efficiently. Ensure to reach as many local listings as possible for better online visibility. 

• Use Location-Specific Content 

Search engines want to give the most relevant answers to the user’s queries. In the case of SEO for real estate, it means targeting the local audience. You can quickly build landing pages for specific locations.  

• Perform Keyword Research 

It is vital to have the right keywords in your content. It is essential to take a calculative approach that considers factors like user interests, latent semantic keywords, synonyms of keywords, and conversion rate. 

• Mobile Responsive

Smartphones have changed the way people interact on online platforms. Many search engines consider mobile-friendly as one of the factors to assign the rankings to the website. 

Social Media marketing 

This plays a vital role in the real estate business. The proper social media channels will help you reach your target audience easily, manage your brand, and improve organic traffic. You can add different types of content to enhance user engagement:

• Add pictures of your property
• Share testimonials and client experience 
• Highlight the achieved milestones 
• Share helpful content relevant to your industry 
• Add new properties and listings consistently

There are various choices in making your presence on social media channels. Let us look at the top choices of realtors when it comes to social media:

• Facebook 

It is of the best marketing platforms for getting real estate leads. Having a business account on Facebook will give you information about the performance of your posts. As a business owner, you get the freedom to run ads and target the right audience. 

• LinkedIn

It is the best platform for B2B and B2C real estate agencies with higher conversion rates. You need to set up a company profile that will enhance your online presence. It gives you a platform to regularly add videos, polls, posts, and run advertisements. Such types of actions will help you grow in the market. LinkedIn will also provide valuable insights into your business. 

• Instagram 

This is a booming social media platform when it comes to the real estate business. As a real estate agency, you can share various listings, areas of specialization, and important events. Having a business account on Instagram can help you know which posts have gained more attention. It also lets you run ads. 

You can get many pro tips to manage your social media channels and build a strong relationship with your customers. 

Real Estate Pay-Per-Click

PPC services have been a massive part of real estate marketing. The search engines like Google, Amazon, Yahoo, Bing, and Yelp support PPC on their platforms. The PPC ads are mainly on the top position of the search engines. It is vital to know how Pay-Per-Click works for the real estate business.

How can Real Estate Agents Engage with Internet Users?

With billions of people on the internet, there are chances that you might be stressed to step in and make your space in the competitive world. The users in the digital world are growing at a higher pace. 

Let us see how you can stand out from the vast crowd?

1. Understand your audience and personalize your marketing strategies. 
2. Create campaigns that are mobile responsive. This ensures your content reaches the audience effortlessly. 
3. Provide multiple language support to make your website user-friendly
4. Ensure to provide voice search support. People now prefer to use this method to get solutions for their queries. 
5. Add a strong keyword that creates a sense of urgency to gain more Click-Through-Rate.  
6. Provide two-way conversation support on your platform. This allows you to improve customer engagement and understand their requirements. 

The Checklist of Digital Marketing for Real Estate Business:

• You can hire an expert to manage your tasks and make robust strategies to succeed in the market
• Encourage reviews and feedbacks for your business from your customers 
• Set up an approx. marketing budget that you want to invest in various services 
• Build a brand reputation with quality content and services for the customers 
• If you have the correct information on the website, it will increase your chances of getting real estate leads.
• Professional Digital Marketers know the importance of embracing the change in the market. 
• Use practical tools to keep your data organized for future references 
• Maintain your social media accounts. Maintain consistency and credibility on your business profile. 
• Focus on one strategy at a time. If that does not bring results, then only move to another. 
• Invest in the Customer Relationship Management services for better customer satisfaction 

Wrapping it up!

Every real estate agent and broker is trying to make their presence with the help of marketing campaigns. Having the right strategies for Real estate marketing will help reach potential customers and increase conversion rates. 

Stuck at knowing which method will be the best investment to generate real estate leads? Reach us! To get your hands on the best experts to bring great results with quality services.