By: Pankaj Sakariya

February 12, 2024

Elevate Your Clinic’s Visibility with Proven Local Dental SEO Strategies

Dentists, the professionals responsible for keeping that beautiful smile of yours intact throughout life, are now facing intense competition in the market to survive with their clinic. As there are more and more dental clinics being launched in the local regions, it is becoming difficult for each one of them to prove their proficiencies to the patients compared to others. 

But that’s when local dental SEO was introduced, and the competitive spirit of these medical professionals skyrocketed! Now, every dentist understands the importance of creating an online presence. 

If you are one among those professional dentists and are running a clinic, practicing and implementing dentist SEO is paramount! As per a 2021 report by Blu Cactus, around 46% of all searches made on Google were for some local service. 

And this statistic has continued to grow over time! So, why can’t you be found more often on Google as a reputed local dental clinic? You definitely can! All you need is the perfect guidance on leveraging dentist SEO, and this article is going to help you with it!

Is Local Dental SEO Any Different?

Dental SEO is not that different from your usual SEO approaches, but the only difference is the focus of efforts implemented. While crafting SEO for dentists like you, the professionals will be working on a vision to bring more patients to your clinic and help you generate whopping revenue and ROI.

With the dentist SEO factors embedded in your website, it will be easier for you to acquire more leads every month. If you wish to stick to the standard ways of bringing patients to your clinic, you will eventually miss a lot of opportunities.

Some of the benefits that will express the importance of SEO marketing for dentists are:

• You will be able to beat the competition around your local region, and your dental service website will rank higher than that of the others. 
• With great online visibility, your potential patients will be able to find your clinic more easily. 
• Using the common keywords in your site content that the patients prefer to use for finding the best dentists around them will increase the footfall at your clinic or increase your lead count.
• Dentist SEO efforts can also help you with detailed analytical reports for understanding the ways how you can serve your patients better.

What are the Steps for Implementing Local Dental SEO for Dentists?

For you to know, SEO for dentists is one of the most curated strategies that increase your revenue-earning potential. But there are some steps that you must follow in order to ensure the best dentist SEO outcomes:

SEO Auditing:

The first and most important step while adopting SEO for dentists is a technical audit of your current SEO status. Here, you must look out for major areas in your dental service website that you think are affecting the user experience. 

Website speed, indexability, crawl ability and other such technical factors can make or break your SEO proficiency. For instance, if your website loads slowly, it is not optimized for a good ranking on SERPs. 

You can hire an SEO company to let experts dive deeper into the technical performance flaws in your site and fix them. This way, your site will have a better UX, which is what the search engines look for while crawling & indexing sites.

Analysis of the Existing Backlinks:

The next step is to analyze if the backlinks are working as they are supposed to. When it’s about dentist SEO, considering the backlinks is highly crucial. You must know that Google web crawlers are keen to track every element on your site, including any spammy or dead links too. 

Thus, Google will consider your site as irrelevant, and the ranking will drop on the SERPs. Not only that but if you have spammy backlinks on your dental website, Google will even penalize you. 

However, hiring an SEO company in Australia can save you from such setbacks in terms of Google rankings. An expert team of professionals will help determine any dead or low-quality links on the website and replace them with credible ones. 

This way, the SEO company you hired will be responsible for maintaining the site’s authority and reputation, giving Google all the pointers to rank you up the order. Thus, an increase in patient count is guaranteed!

In-Depth Keyword Research

While you seek SEO marketing for dentists, there is a need for you to determine some high-frequency keywords. By using these keywords on your website content, be assured people will find your dental services more often than that of your competitors. 

But, there’s a specific process you must adopt while researching keywords, and most dental business owners like you aren’t aware of it. Therefore, it is better to seek professional dental SEO services in Australia to help you set some clear goals prior to looking for the relevant keywords. 

The team of professionals will perform in-depth research on the customers’ queries or their search intents. Based on that, keywords will be filtered to implement optimal SEO marketing for dentists.

Create the Content

Now is the time to create content for your dental website by infusing the high-frequently dentist-specific keywords. It is the content that relates to the patients’ search intent. 

Site content is not specified to text but also includes graphics, videos, alt-texts and others. When you are growing your dental business, you must be aware of what your patients expect from you. 

Is it just a good one-time service or an oral well-being advisory? Depending on their expectations, you will suggest good content ideas or topics that can go well with your select keywords. 

If your blog or site content is of high quality, you will definitely acquire a lot of traffic on your dental service website, and eventually, a lot of inquiries will flow in, too. But writing such engaging content isn’t a piece of cake! 

Therefore, do hire a dental SEO company in Australia and let their skilled content writers do the needful!

How to Optimize Your Dental Business for Achieving Local Dental SEO Success?

SEO marketing for dentists isn’t over with just perfecting the website! Instead, you must also adhere to the local SEO parameters. As you are operating from a dental clinic, it is important to attract local patients first before targeting inter-city or inter-state audiences. 

Therefore, when you hire the best SEO company in Sydney, it is important for you to let them implement local search ranking practices, too. But, to give you a glimpse at how it’s done, here are some things your dental business will need to attain local SEO success:

Google My Business Profile

When you have an accurate Google My Business listing with all the details, there is a high chance you will achieve quick success with your local search SEO. It doesn’t matter if you have an amazing website with good SEO responses; being visible on Google My Business listing is paramount if you want to scale the business locally. 

The GMG information will help you be visible on top of SERPs and even on Google Maps. You must enter the correct name, contact details, address, business hours and other such details to rank better.

Link Building

Link building is one of the most crucial and effective local SEO strategies for you to bring organic traffic to your clinic’s website or GMB profile. Let the best SEO company in Sydney help you create engaging content with credible links to help you acquire a good flow of organic traffic. 

The more authoritative links you have on your site, the better will be your local ranking on Google search results. With the help of professional SEO services in Australia, bringing in business opportunities from local patients will be easier.

Email Marketing

Email marketing might not be directly related to that of the local SEO arena, but it will at least help you increase brand awareness and engagement quotient among the local audience. 

Some of the things that the SEO experts will recommend or approach with email marketing for dental SEO are sending friendly newsletters, asking for a review, asking for referrals, or providing some tips to the patients. 

It is one of the best ways for you to leverage the perks of email marketing in the quest of achieving dental SEO success.

Parting Words

It is a lot of work that goes into achieving success associated with SEO marketing for dentists. Therefore, it is advised you don’t approach it yourself! Instead, take the help of industry professionals to prepare an efficient dental SEO strategy and work on bringing returns on your investment. 

With experts at your back, you will be able to keep a tab on whether or not the SEO strategies worked well for your dental business. Not only that but as Google keeps changing its ranking algorithms over time, having a team of experts backing your business will help you be on the top at all times! 

So, if you think your dental clinic is losing its presence amidst the competition, do implement the best SEO measures and see its visibility scaling across the internet!