By: Pankaj Sakariya

September 20, 2023

Top 10 Tips for Unlocking the Potential of Technical SEO

Have you ever thought about why some websites constantly rank in a higher position in search engine results while others fall behind and get lost in a sea of millions of other sites? Well, the answer to this question lies in the realm of Technical SEO. It is an important pillar that helps you succeed in the online world. 

Optimising the technical SEO aspects of your site can considerably improve the user experience and your search engine visibility. You can contact a professional SEO service in Australia if you need any help with optimisation. 

If you lack a clear understanding of this, you have indeed come to the right place. In this detailed guide, we will first inform you about what exactly it is, its fundamentals, and the best Technical SEO approaches that you should adopt to boost your online presence. Let’s get started:

What is Technical SEO?

Before we get an idea about the basics of Technical SEO, it becomes vital for you to understand what it entails. It is regarded as the approach that strategically optimises your website’s infrastructure and backend elements to improve its visibility on search engines. 

Unlike traditional SEO, which mainly focuses on keywords and content, Technical SEO is a deeper concept as it focuses on certain factors. It includes mobile-friendliness, website speed, and security. To learn more about this, you can contact a reputed SEO agency dedicated to offering best-in-class SEO services in Australia. 

What are the Basics of Technical SEO?

Now, it is the time to dig into details about the foundational aspects of Technical SEO that set the stage for a successful optimisation strategy. Below are the key elements to essentially know about:

• Site Speed Optimisation: Faster websites tend to rank higher in search results. Along with that, it also helps keep visitors engaged and, thereby, boosting the user experience.
• Mobile-Friendliness: With the continuously rising number of mobile users, it is essential to have a responsive website to offer an optimal experience.
• Indexing and Crawling: Make sure that the search engines can easily access and index your site’s content. It involves managing sitemaps and optimising robots.txt files.
• URL Structure: It is suggested to create descriptive, clean and user-friendly URLs that both search engines and humans can easily understand.
• HTTPS and Security: You should ensure your website is secure, which is possible by implementing HTTPS. It helps you to earn favour from search engines and build trust with users.

What are the Top 10 Technical SEO Best Practices?

Now, let’s move on to talking about the top 10 best practices that are assured to supercharge your Technical SEO efforts:

1. Optimise Page Speed

The main focus of every website owner is to make sure that their site loads swiftly. A fast-loading site helps boost your SEO score. Not only that, but it helps in improving user satisfaction. So, if your website takes longer to load, you should take it seriously and focus on optimising page speed. 

Some of the best approaches that you can adopt to ensure this involves minimising code, compressing images, leveraging browser caching and employing a CDN or Content Delivery Network. All of these techniques are found to help improve the loading time of a particular webpage. Ultimately, it results in lower bounce rates, better user experience and higher search engine rankings. Approaching the best SEO company Australia will surely help if you need assistance optimising your site’s page speed. 

2. Mobile Optimisation

With the rising prevalence of mobile devices, it is essential for you to have a mobile-friendly web design. To ensure this, you should focus on following responsive design techniques to help ensure that your site appears and functions seamlessly on different screen sizes. In this regard, you can even use Google’s Mobile-Friendly Test tool, which will help you evaluate and address any specific issues related to mobile optimisation. 

By following this best practice, you can effectively improve your site’s user experience on mobile devices like tablets and smartphones, boosting your search rankings. If you want to see quick improvement in your search rankings, then a professional PPC company Australia will assist you to achieve your desired objectives. 

3. XML Sitemaps

Another Technical SEO best practice involves creating and submitting sitemaps to search engines. An XML sitemap typically refers to a file that is involved in listing every page of your site. So, with its aid, search engines can get a good understanding of the structure of your website. It also helps search engines index their pages more effectively. 

Thus, providing a sitemap is crucial as it facilitates efficient indexing and crawling of your site, ensuring that all your web pages display in search results.

4. Robots.txt File

The robots.txt file is a text file on your site that offers instructions to search engine crawlers on which pages or sections of your website to crawl and index. So, using a robots.txt file is essential and considered a best practice in Technical SEO. 

However, in this regard, you should make sure to properly configure the robots.txt file as it will prevent search engines from crawling unnecessary or sensitive pages. It again ensures that they focus on indexing your most important content. If you are struggling to implement this strategy, you should reach out to a reliable SEO company Australia. 

5. Schema Markup

Schema markup is a type of microdata or code you can consider adding to the HTML of your site. With this, you can assist search engines in comprehending the content that is there on your pages. So, it helps in offering pertinent results for users. 

Implementing structured data or schema markup provides search engines with more context about your content so that it can lead to rich snippets in search results. In turn, it helps enhance the click-through rates and visibility, thereby offering more value to users. 

6. Canonical URLs

Canonical tags play a critical role in eliminating duplicate content issues. These are considered to be the HTML elements that help indicate the preferred version of a page when there are multiple versions with similar content. 

So, whenever you use these tags, it assists search engines in getting a clear idea of which specific version to index. Other than preventing duplicate content concerns, it is also known for consolidating the ranking signals, which is one of the most important advantages of using these.

7. SSL Certificate

Secure Sockets Layer or SSL refers to a protocol that helps encrypt data between a user’s browser and the website. So, it is suggested to have an SSL certificate installed on your website if you want to ensure its protection. Securing your site with an SSL certificate results in “https” in your URL, which is essential in protecting user data and gaining trust. 

Google also gives preference to those sites which are secure or have implemented SSL and offers them better rankings in search engine results. So, it would not be wrong to call it a critical trust signal for users and search engines.

8. Structured Data

Structured data is a standardised format that offers search engines additional context about the content you have added to your website. So, it helps them comprehend and present it more accurately in the search engine result pages. When appropriately implemented, the structured data can ultimately result in improved visibility in knowledge panels, rich snippets and other search features.

9. Image Optimisation

Image optimisation is another best practice of Technical SEO that you should never overlook. It typically involves compressing and appropriately formatting images. However, the quality of the images is not compromised in this case. 

Optimisation of images is done using alt attributes, descriptive file names, and proper image formats such as PNG, JPEG, etc., which offers additional context for search engines. So, adopting this approach helps considerably improve the user experience and page load times, contributing to positively impacting your search rankings. You can even opt for the best social media services Australia to reach more people.

10. Fixing Crawl Errors

Crawl errors mainly incorporate issues like server errors, broken links, etc., that prevent search engine bots from appropriately accessing and indexing the content of your website. Due to this reason, as a website owner, your primary responsibility should be to find these crawl errors so that it does not adversely impact your site’s visibility in search results. 

It is suggested to conduct a regular technical SEO audit of your site to discover such issues. Google Search Console is one of the critical tools you will surely find helpful in this aspect. Using this tool, you can identify and address these errors, from 404 pages to broken links, ensuring a smoother user experience and maintaining search engine trust.

Monitoring and Tools

It requires constant monitoring to maintain an effective Technical SEO strategy. Some of the best tools you can use in this aspect include Google Search Console, Google Analytics 4 and third-party SEO tools. These allow you to effectively track the performance of your website, search engine rankings and user behaviour. 

Conducting regular audits on your website is a great way to find out and deal with any technical concerns that may arise. By staying vigilant and responsive to changes, you can effectively adapt your strategy to continuously evolving user trends and algorithms. Ultimately, it ensures that your site remains competitive in the digital landscape.

Wrapping Up

Overall, mastering the Technical SEO field necessitates a solid understanding of the core principles. You should also be committed to implementing the best practices that are assured to offer you the success you are looking for. After reading this guide from start to end, we hope you have a clear idea about the basics of Technical SEO and the 10 best optimisation strategies. 

Whenever you begin your Technical SEO journey by opting for SEO service in Sydney, Brisbane, Melbourne & across Australia, you should always be well informed about the most recent industry trends and algorithm changes. By ensuring this, you would be able to get a competitive edge. 

With a well-optimised site, you will not only attain a higher rank in search results, but it also helps offer a smooth experience to your valued visitors.