By: Pankaj Sakariya

March 25, 2017

7 skills every digital marketing professional should possess

Being a digital marketer is not easy. It requires a great deal in understanding the latest web paradigms and understanding the nuances that go behind marketing online. It is all about interacting with others on social media and using various digital channels to get across your content flowing so that it is seen by other in minutes.

So, what it takes to be an expert SEO marketing agency. Being a best digital marketing services provider in Sydney and Melbourne, we have some important skills listed for you.

1. Paid Social Media Advertising

Paid Social Media Advertising is all about listing your ads on topmost social networking sites like Google, Facebook, Twitter, YouTube, and more, for leveraging a huge social media audience, through tracking of impressions as well as clicks.

2. Email Marketing

Emails were quite simple in the past, and so was the advertising. However, today it has become more complicated with niche targeting taking place, with different types of emailing themes and newsletters. In fact, building email list requires extracting emails from different web sources, or buying an email list altogether.

3. Search Engine Marketing

Search engine marketing basically involves two parts, of which one involves the optimizing content of websites and blogs, and another one includes buying paid audience through Google Adwords, as well as other pay per click advertising companies, to make initial audience flooding to your site.

To build an authority on search engines is one hell of a task, which takes too much time, and requires great patience. However, the wait is definitely worth it, since you will see quality audience coming to the website over time. Search engine marketing is an ongoing tactical activity, through quality content generation.

4. Getting used to technical platforms and tools

A digital marketer should not only be well versed be online skills but also technology-based skills. So, what tools the online marketer should be using so that handling online marketing medium becomes easier?

The best free tools cover Hootsuite, Tweetdeck, Canva, Buffer, Facebook Insights, Twitter analytics, Google analytics, and few more. Other than these you can use email automation tools like MailChimp, Aweber, iContact, Salesforce Marketing Cloud, Silverpop, Marketo, etc. that are completely free to sign up.

5. Social Media Marketing

If you are well versed with using social networking sites, this can be a wonderful arena to deal with. However, there are a few social media tactics you need to implement for leveraging the social audience. A few methods include creating a Facebook group and page for building a loyal fan following. Using appropriate hash tags and mentions on Twitter.

6. Content Marketing

Writing and posting quality content on top-ranked authority sites will enhance the search engine rankings, and allows visitors, in turn, to locate your site for reading out informative content. There are various ways to do so i.e. through free ebooks, infographics, blog posts, images, and more.

7. Viral Marketing

Another effective form of marketing is to create the content buzz through word of mouth. You can do this by making use of sites like ViralNova, Upworthy, Buzzfeed, and more, spreading across the content you are trying to post all over the web.